A STUDY ON CONTENT CREATOR COMPETENCIES INFLUENCING YOUTUBE CHANNEL LOYALTY AND VIEWING SATISFACTION

Author:

An Jaeyoung1ORCID,Lee Choong C.1ORCID,Kwak Nayeon2ORCID

Affiliation:

1. Graduate School of Information, Yonsei University, Seoul, Republic of Korea

2. Convergence SW Research Team, Software Policy & Research Institute, Gyeonggi-Do, Republic of Korea

Publisher

Informa UK Limited

Subject

Computational Theory and Mathematics,Computer Science Applications,Information Systems

Reference93 articles.

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3. E-satisfaction and e-loyalty: A contingency framework

4. A study on the systematic TV drama production system;Bae J. A.;Journal of Game and Entertainment,2006

5. The effects of utilizing video clips on young children’s scientific interests and scientific concepts;Baek W. S.;Journal of Children’s Media & Education,2015

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