How Companies are Reinventing Their Idea-to-Launch Methodologies
Author:
Affiliation:
1. DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management,General Engineering
Link
https://www.tandfonline.com/doi/pdf/10.1080/08956308.2009.11657558
Reference31 articles.
1. Stage-Gate® is a registered trademark of the Product Development Institute Inc (www.prod-dev.com), and the term was coined by the author.
2. Benchmarking Best NPD Practices—II
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