Providing Clarity and A Common Language to the “Fuzzy Front End”

Author:

Koen Peter1,Ajamian Greg2,Burkart Robert3,Clamen Allen4,Davidson Jeffrey5,D'Amore Robb6,Elkins Claudia7,Herald Kathy8,Incorvia Michael9,Johnson Albert10,Karol Robin2,Seibert Rebecca11,Slavejkov Aleksandar12,Wagner Klaus13

Affiliation:

1. Wesley J. Howe School of Technology Management, Stevens Institute of Technology in Hoboken, New Jersey

2. DuPont Consulting Solutions in Wilmington, Delaware

3. Industrial Research Institute, Washington D.C.

4. ExxonMobil Chemical's Polymer Center in Baytown, Texas

5. The BOC Group in Murray Hill, New Jersey

6. Corning Incorporated, in Corning, New York

7. Akzo-Nobel Chemicals, Inc., Dobbs Ferry, New York

8. ExxonMobil Research and Engineering Center in Florham Park, New Jersey

9. International Flavors and Fragrances in Union Beach, New Jersey

10. Corning Incorporated, Science & Technology Division, in Corning, New York

11. Crompton Corporation, Middlebury, Connecticut

12. Air Products and Chemicals, Inc., Allentown, Pennsylvania

13. ExxonMobil Chemical Company

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management,General Engineering

Reference15 articles.

1. The authors have utilized both productand process in their definitions since the innovation may be directed to the development of an entirelynew process (e.g., a new and more efficientmethod for manufacturing chemicals). We prefer the definition of New Product and Process Development (NPPD) to Stage-Gate™ since the latter term refers to specific embodiments as discussed in (2). In many companies the NPPD would be equivalentto the Stage-Gate process discussed by Cooper (2).

2. Best practices for successful product development at the start of the NPPD are to have a project which is 1) well integrated with the company's productand business strategy, 2) clearly defined customer needs, 3) well defined productconcept, 4) clear project plan, 5) senior management support, and 6) empowered project team (4).

3. Product Development: Past Research, Present Findings, and Future Directions

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