1. Armstrong, Gary, and Philip Kotler. 2020. Marketing: An Introduction. 14th ed. New York: Pearson.
2. Out of Sight, Out of Mind: The Effects of Expenses on Mutual Fund Flows*
3. BBC News. 2010. Financial advisers’ commission to be banned from 2012. http://news.bbc.co.uk/2/hi/business/8589042.stm.
4. Belch, George, and Michael Belch. 2021. Advertising and Promotion: An Integrated Marketing Communications Perspective. 12th ed. New York: McGraw Hill.
5. Assessing the Costs and Benefits of Brokers in the Mutual Fund Industry