Theory, development and implementation of national customer satisfaction indices: The Swiss Index of Customer Satisfaction (SWICS)
Author:
Affiliation:
1. a Department of Marketing and Business Administration , University of Basel (WWZ) , Petersgraben 51, Basel , CH-4051 , Switzerland
Publisher
Informa UK Limited
Subject
General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/09544120050135542
Reference30 articles.
1. Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services
2. Customer Satisfaction, Market Share, and Profitability: Findings from Sweden
3. Wirtschaftlichkeit des Qualitätsmanagements
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