Demystifying factors fueling university brand evangelism in the higher education sector in Tanzania: A social identity perspective
Author:
Affiliation:
1. Department of Business Administration and Management, University of Dodoma, Dodoma, Tanzania
Funder
research
Publisher
Informa UK Limited
Subject
Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/2331186X.2022.2110187
Reference65 articles.
1. Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion
2. Four domains of students’ sense of belonging to university
3. The Student Psychological Contract as a Predictor of University Brand Evangelism in Tanzanian Higher Education:
4. Internal branding and students’ behavioral intention to become active member of university alumni associations: the role of students’ sense of belonging in Tanzania
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