Managing Privacy in B2B Marketing: A Systematic Literature Review
Author:
Affiliation:
1. Adelaide Business School, University of Adelaide, Adelaide, SA, Australia
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2022.2087792
Reference78 articles.
1. Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
2. A Conceptual Analysis
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