mWOM Business Strategies: Factors Affecting Recommendations
Author:
Affiliation:
1. Universidad de Sevilla, Sevilla, Spain
2. NECE-UBI Research Unit in Business Sciences, University of Beira Interior (UBI), Portugal
3. Universitdad de Extremadura, Cáceres, Spain
4. Universidad Pablo de Olavide, Sevilla, Spain
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2022.2041504
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