Identity Sharing and Adaptive Personalization Influencing Online Repurchases
Author:
Affiliation:
1. Texas A&M University – Commerce, Commerce, USA
2. Clemson University, Clemson, USA
3. Dakota State University, Madison, USA
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2021.1919939
Reference46 articles.
1. Timing of Adaptive Web Personalization and Its Effects on Online Consumer Behavior
2. A strategic framework for artificial intelligence in marketing
3. When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering
4. Is Online Consumers’ Impulsive Buying Beneficial for E-Commerce Companies? An Empirical Investigation of Online Consumers’ Past Impulsive Buying Behaviors
5. Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes
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