Personality and Demographic Characteristics Influence on Consumers’ Social Commerce Preference

Author:

Changchit Chuleeporn1,Cutshall Robert1ORCID,Pham Anh1

Affiliation:

1. Texas A&M University-Corpus Christi, Corpus Christi, TX, USA

Publisher

Informa UK Limited

Subject

Computer Networks and Communications,Education,Information Systems

Reference47 articles.

1. Clement J. U.S. social reach by gender 2019. 2019a Jun 18 [Accessed 2019 Dec 19]. https://www.statista.com/statistics/471345/us-adults-who-use-social-networks-gender/.

2. Clement J. U.S. social reach by age 2019. 2019b Jun 18 [Accessed 2019 Dec 19]. https://www.statista.com/statistics/471370/us-adults-who-use-social-networks-age/.

3. Social media in marketing: A review and analysis of the existing literature

4. Who to Trust? Applying Trust to Social Commerce

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