Establishing Consumer Trust in Social Commerce: Cognitive and Affective Appraisal
Author:
Affiliation:
1. Edith Cowan University, Joondalup, Western Australia, Australia
2. California State University, Sacramento, California, USA
3. West Texas A&M University, Canyon, Texas, USA
4. California State University, San Marcos, California, USA
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2024.2364257
Reference68 articles.
1. Social commerce research: Definition, research themes and the trends
2. Social Commerce Adoption Model Based on Usability, Perceived Risks, and Institutional Trust
3. An investigation of the drivers of social commerce and e-word-of-mouth intentions: Elucidating the role of social commerce in E-business
4. Maryia F. 2024. 11 key social commerce statistics to know (2024). [accessed 2024 Jan 31]. https://www.tidio.com/blog/social-commerce-statistics/.
5. Kibo C. 2024. The social commerce trust problem: what retailers should know. [accessed 2024 Feb 1]. https://kibocommerce.com/blog/the-social-commerce-trust-problem-what-retailers-should-know/.
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