Factors Influencing Consumers’ Participation in Social Commerce
Author:
Affiliation:
1. Texas A&M University-Corpus Christi, Corpus Christi, TX, USA
2. University of Kentucky, Lexington, KY, USA
Publisher
Informa UK Limited
Subject
Computer Networks and Communications,Education,Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08874417.2020.1802790
Reference86 articles.
1. Statista. Number of global social network users 2010-2023. The Statistics Portal; 2020 Apr 1 [Accessed 2020 Jun 13]. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/#:~:text=In%202019%2C%20an%20estimated%202.95,almost%203.43%20billion%20in%202023.&text=Social%20network%20penetration%20is%20constantly,2020%20stood%20at%2049%20percent
2. Clement J. U.S. social reach by age 2019. Statista; 2019 Feb [Accessed 2019 Dec 19]. https://www.statista.com/statistics/471370/us-adults-who-use-social-networks-age/.
3. Building brand loyalty in social commerce: The case of brand microblogs
4. Shopping on Social Networking Web Sites
5. Social media in marketing: A review and analysis of the existing literature
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