Conveying COVID-19 Health Information with CALD Social Media Influencers: The Cultural Role of Brand Consistency and Relatability for Identity Authenticity
Author:
Affiliation:
1. Institute for Social Science Research, The University of Queensland, St Lucia, Australia
2. Digital Ethnography Research Centre, RMIT University, Melbourne, Australia
3. School of Media and Communication, RMIT University, Melbourne, Australia
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/07256868.2024.2325974
Reference55 articles.
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4. Influencers as ideological intermediaries: promotional politics and authenticity labour in influencer collaborations
5. Australian Asian Alliance, 2021. COVID-19 Racism Incident Report Survey Comprehensive Report 2021. Australian Asian Alliance.
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