Exploring customer experience, commitment, and engagement behaviours-Reference-Cited by-同舟云学术

Exploring customer experience, commitment, and engagement behaviours

Published:2020-06-12 Issue: Volume: Page:1-24
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Roy Sanjit K.¹,Gruner Richard L.¹,Guo Jingjing¹

Affiliation:

1. Marketing, UWA Business School, The University of Western Australia, Crawley, Perth, Australia

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2019.1642937

Reference123 articles.

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3. Affective, Continuance, and Normative Commitment to the Organization: An Examination of Construct Validity

4. Encounter-based antecedents of e-customer citizenship behaviors

5. The Use of Pledges to Build and Sustain Commitment in Distribution Channels

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