Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2014.931878
Reference120 articles.
1. The 30‐Sec Sale: Using Thin‐Slice Judgments to Evaluate Sales Effectiveness
2. Relationships of Physicians with Pharmaceutical Sales Representatives and Pharmaceutical Companies:
3. Angell, M. (2005). The truth about the drug companies (1st ed.). New York, NY: Random House.
4. A Comparison of Results of Meta-analyses of Randomized Control Trials and Recommendations of Clinical Experts
5. Scientific versus commercial sources of influence on the prescribing behavior of physicians
Cited by 22 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The sustainable attitude-behavior gap dynamic when shopping at the supermarket: A systematic literature review and framework for future research;Journal of Cleaner Production;2023-11
2. Assessing the mediating role and multiple group analysis in physicians’ habit persistence toward prescribing behavior using SmartPLS software;International Journal of Pharmaceutical and Healthcare Marketing;2023-09-08
3. A new perspective on behavior-based sales control system and salespersons’ job outcomes: an outbound pharmaceutical sales perspective;International Journal of Pharmaceutical and Healthcare Marketing;2023-08-02
4. Understanding the Factors that Impact the Pre-Launch Phase and New Product Launch Excellence in the Pharmaceutical Industry;American Journal of Industrial and Business Management;2022
5. Branded vs. Generic drugs: the role of self-perceived seriousness of disease;International Journal of Pharmaceutical and Healthcare Marketing;2021-09-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3