Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction-Reference-Cited by-同舟云学术

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Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction

Published:2021-09-29 Issue: Volume: Page:1-18
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Mishra Sita¹,Malhotra Gunjan²,Chatterjee Ravi³,Shukla Yupal⁴

Affiliation:

1. Marketing, Institute of Management Technology Ghaziabad, Ghaziabad, India

2. Operations, Institute of Management Technology Ghaziabad, Ghaziabad, India

3. Institute of Management Technology Dubai, United Arab Emirates

4. Department of Management, University of Bologna, Italy

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1985594

Reference65 articles.

1. When Does Customer Participation Matter? An Empirical Investigation of the Role of Customer Empowerment in the Customer Participation–Performance Link

2. Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

3. On the evaluation of structural equation models

4. "Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors

5. Bansal, P. (2020). Etailer Lenskart growing omni-channel strategy

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