Telling the tale: applying a strategic brand storytelling process for STP planning-Reference-Cited by-同舟云学术

Telling the tale: applying a strategic brand storytelling process for STP planning

Published:2021-08-19 Issue: Volume: Page:1-21
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

McDougal Elizabeth Randon¹,Syrdal Holly A.²,Gravois Renée³,Kemp April¹

Affiliation:

1. Department of Marketing and Supply Chain, Southeastern Louisiana University, Hammond, LA, USA

2. Department of Marketing, McCoy College of Business, Texas State University, San Marcos, TX, USA

3. Department of Management, Marketing, and Information Systems, College of Business Administration, Sam Houston State University, Huntsville, TX, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1892803

Reference67 articles.

1. Learning Through Storytelling in Higher Education

2. Storytelling in the context of destination marketing: an analysis of conceptualisations and impact measurement

3. Testimonials Versus Informational Persuasive Messages

4. Narrative, transportation and advertising

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