Building positive internal and external stakeholder perceptions through CSR storytelling-Reference-Cited by-同舟云学术

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Building positive internal and external stakeholder perceptions through CSR storytelling

Published:2021-08-19 Issue: Volume: Page:1-22
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Hall Kelly R.¹,Harrison Dana E.²^ORCID,Obilo Obinna O.³

Affiliation:

1. Department of Management, Stetson University, DeLand, FL, USA

2. Department of Management and Marketing, East Tennessee State University, Johnson, TN, USA

3. Department of Marketing and Hospitality, Central Michigan University, Mount Pleasant, MI, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1895289

Reference135 articles.

1. Activating employee's pro-environmental behaviors: The role of CSR, organizational identification, and environmentally specific servant leadership

2. Social Identity Theory and the Organization

3. Auvinen, T. P., Lämsä, A. M., Sintonen, T. & Takala, T. (2013). Leadership manipulation and ethics in storytelling. Journal of Business Ethics,116(2), 415–431. https://doi.org/10.1007/s10551-012-1454-8

4. Exploring the Process of Ethical Leadership: The Mediating Role of Employee Voice and Psychological Ownership

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