Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction-Reference-Cited by-同舟云学术

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Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction

Published:2021-03-09 Issue: Volume: Page:1-19
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Anderson Jeffrey E.¹^ORCID,Lee Ruby P.²,Tofighi Maryam¹,Anderson Sidney T.³^ORCID

Affiliation:

1. Marketing, College of Business and Economics, California State University Los Angeles, Los Angeles, CA, USA

2. Marketing, College of Business, Florida State University, Tallahassee, FL, USA

3. Marketing, McCoy College of Business, Texas State University, San Marcos, TX, USA

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2021.1896568

Reference87 articles.

1. Lobbying as a potent political marketing tool for firm performance: A closer look

2. Andrews, L. (1996). The relationship of political marketing to political lobbying: An examination of the Devonport campaign for the Trident refitting contract. European Journal of Marketing, 30(10–11), 68–91. https://doi.org/10.1108/03090569610149809

3. Markets changing, changing markets: Institutional work as market shaping

4. Firm Resources and Sustained Competitive Advantage

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