Cancel culture and the consumer: A strategic marketing perspective
Author:
Affiliation:
1. Management and Marketing, University of Melbourne, Melbourne, Australia
2. RMIT University, School of Economics, Finance and Marketing, Melbourne, Australia
Funder
N.A
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2022.2040577
Reference49 articles.
1. The use and abuse of French and Raven in the channels literature
2. What gets lost in Twitter ‘cancel culture’ hashtags? Calling out racists reveals some limitations of social justice campaigns
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4. Positioning strategies for branding services in an emerging economy
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