Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors-Reference-Cited by-同舟云学术

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Relative importance of motivation, store patronage, and marketing efforts in driving cross-buying behaviors

Published:2020-08-28 Issue: Volume: Page:1-29
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Dahana Wirawan Dony¹^ORCID,Miwa Yukihiro²^ORCID,Baumann Chris³^ORCID,Morisada Makoto⁴

Affiliation:

1. Graduate School of Economics, Osaka University, Toyonaka, Japan

2. Faculty of Business Sciences, University of Tsukuba, Tokyo, Japan

3. Macquarie Business School, Macquarie University, Sydney, Australia & Visiting Associate Professor Osaka University, Toyonaka, Japan

4. Faculty of Economics, Kagawa University, Takamatsu, Japan

Funder

JSPS KAKENHI

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1811997

Reference131 articles.

1. Occupational complexity, control, and personal income: Their relation to psychological well-being in men and women.

2. The Effect of Promotion on Consumption: Buying More and Consuming it Faster

3. The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development

4. Bases of e-store loyalty: Perceived switching barriers and satisfaction

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