Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying
Author:
Affiliation:
1. School of Business, Monash University, Bandar Sunway, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2016.1148767
Reference106 articles.
1. The theory of planned behavior
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3. Hedonic shopping motivations
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