Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value
Author:
Affiliation:
1. Marketing, National Institute of Industrial Engineering (NITIE), Mumbai, India
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2019.1569109
Reference57 articles.
1. Customer satisfaction and price tolerance
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5. The complex relationship between consumer satisfaction and brand loyalty
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