Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency-Reference-Cited by-同舟云学术

Deconstructing the role of artificial intelligence in programmatic advertising: at the intersection of automation and transparency

Published:2022-11-23 Issue: Volume: Page:1-18
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Diwanji Vaibhav Shwetangbhai¹^ORCID,Lee Jaejin²,Cortese Juliann²

Affiliation:

1. William Allen White School of Journalism and Mass Communications, The University of Kansas, Lawrence, KS, USA

2. School of Communication, College of Communication and Information at the Florida State University, Tallahassee, FL, USA

Funder

funding

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2022.2148269

Reference87 articles.

1. Aackerman, C. E. (2020).What are positive and negative emotions and do we need both?Positivepsychology (blog). https://positivepsychology.com/positive-negative-emotions/

2. Programmatic advertising: An exegesis of consumer concerns

3. Persuasive Advertising

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