The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Author:
Affiliation:
1. Marketing department, Indian Institute of Management Lucknow, Lucknow, India
2. AIBS department, Amity University, Noida, Uttar Pradesh, India
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2022.2149839
Reference84 articles.
1. The Effect of Depression on Social Engagement in Newly Admitted Dutch Nursing Home Residents
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