Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy-Reference-Cited by-同舟云学术

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Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy

Published:2017-01 Issue:5 Volume:26 Page:427-439
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Quinton Sarah¹,Canhoto Ana¹,Molinillo Sebastian²,Pera Rebecca³,Budhathoki Tribikram⁴

Affiliation:

1. Marketing Department, Business School, Oxford Brookes University, Wheatley Campus , Oxford, UK

2. Faculty of Economics and Business, Department of Business Management, University of Malaga , Malaga, Spain

3. Department of Economic and Business Studies, Università del Piemonte Orientale , Novara, Italy

4. Management and Economics Department, Business School, Oxford Brookes University, Wheatley Campus , Oxford, UK

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2016.1258004

Reference86 articles.

1. Cloud computing adoption by SMEs in the north east of England

2. The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance

3. Integrating the Internet and Marketing Operations

4. Information technology impact on market orientation in e-business

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