Social advocacy: a conceptual model to extend post-intervention effectiveness-Reference-Cited by-同舟云学术

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Social advocacy: a conceptual model to extend post-intervention effectiveness

Published:2023-02-20 Issue: Volume: Page:1-14
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Campbell Alexander¹^ORCID,Deshpande Sameer²^ORCID,Rundle-Thiele Sharyn²^ORCID,West Tracey³^ORCID

Affiliation:

1. Peter Faber Business School, Australian Catholic University, Melbourne, Australia

2. Social Marketing @ Griffith, Griffith University, Brisbane, Australia

3. Department of Accounting, Finance, and Economics, Griffith University, Gold Coast, Australia

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2179653

Reference86 articles.

1. The theory of planned behavior

2. Customer Satisfaction and Word of Mouth

3. Marketing Social Marketing in the Social Change Marketplace

4. Self-efficacy: Toward a unifying theory of behavioral change.

5. The impact of involvement on engagement with brand posts

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Input, Outcome, and Impact: A Program-Informed Model to Improve the Effectiveness of Corporate Social Marketing;Social Marketing Quarterly;2023-10-26

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