Turf wars: what the intraorganisational conflict literature may contribute to our understanding of marketing strategy implementation
Author:
Affiliation:
1. a Marketing and Strategy Research Unit , Open University Business School, Michael Young Building, Milton Keynes , MK7 6AA, UK
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2010.537761
Reference112 articles.
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5. Multiple organizational identification levels and the impact of perceived external prestige and communication climate
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