Word-of-mouth and viral marketing activity of the on-line consumer: the role of loyalty chain stages theory
Author:
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2014.885990
Reference75 articles.
1. Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges
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