Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Author:
Affiliation:
1. Griffith Business School, Griffith University, Brisbane, Australia
2. USC Business School, University of the Sunshine Coast, Sunshine Coast, Australia
3. Department of Marketing, Griffith Business School, Southport, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1733051
Reference67 articles.
1. Factors influencing relationship development in franchise partnerships
2. Selecting franchise partners: Tourism franchisee approaches, processes and criteria
3. Franchisees' trust in and satisfaction with franchise partnerships
4. The dynamics and evolution of knowledge transfer in international master franchise agreements
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