Determinants of overall franchisee satisfaction: application of the performance feedback theory
Author:
Affiliation:
1. Department of Corporate Economy, Masaryk University, Brno, Czech Republic
2. Department of Business Decisions and Analytics, University of Vienna, Vienna, Austria
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1746823
Reference60 articles.
1. Measuring and managing franchisee satisfaction: a study of academic franchising
2. The Structure of Reseller Goals and Performance in Marketing Channels
3. A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships
4. Reluctant to change: Self-enhancing responses to diverging performance measures
5. Understanding the long-term implications of retailer returns in business-to-business relationships
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