The role of atmosphere in Italian museums: effects on brand perceptions and visitor behavioral intentions
Author:
Affiliation:
1. SDA Bocconi School of Management, Milan, Italy
2. Desautels Faculty of Management, McGill University, Montreal, Canada
3. Department of Marketing, Deakin University, Melbourne, Australia
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1786846
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