Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda-Reference-Cited by-同舟云学术

Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda

Published:2020-06-15 Issue: Volume: Page:1-24
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Samaddar Kaushik¹,Menon Preetha²

Affiliation:

1. Faculty of Management, Symbiosis International Deemed University, Pune, India

2. Symbiosis Institute of Business Management, Pune & Head – Symbiosis Centre for Behavioural Studies, Symbiosis International Deemed University, Pune, India

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2020.1772348

Reference116 articles.

1. The theory of planned behavior

2. Attitude-behavior relations: A theoretical analysis and review of empirical research.

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4. The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country

5. Consumer attitudes toward counterfeits: a review and extension

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