Modelling brand loyalty in the Nigerian telecommunications industry
Author:
Affiliation:
1. Department of Business Studies, College of Business and Social Sciences, Landmark University, Omu Aran, Nigeria
2. Department of Banking and Finance, College of Business and Social Sciences, Landmark University, Omu Aran, Nigeria
Publisher
Informa UK Limited
Subject
Marketing,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2018.1462842
Reference36 articles.
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