Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter-Reference-Cited by-同舟云学术

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Co-creation by engaging beyond oneself: the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter

Published:2011-12 Issue:7 Volume:19 Page:607-618
ISSN:0965-254X
Container-title:Journal of Strategic Marketing
language:en
Short-container-title:Journal of Strategic Marketing

Author:

Finsterwalder Jörg,Kuppelwieser Volker G.

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/0965254X.2011.599494

Reference42 articles.

1. Marketing as Exchange

2. On the evaluation of structural equation models

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