A stochastic goodwill model depending on quality level and advertising
Author:
Affiliation:
1. Department of Mathematics, Sichuan University, Chengdu, Sichuan, People's Republic of China
2. College of Mathematics and Statistics, Kashi University, Kashi, Xinjiang, People's Republic of China
Funder
National Natural Science Foundation of China
Natural Science Foundation of Xinjiang
Publisher
Informa UK Limited
Subject
Applied Mathematics,Management Science and Operations Research,Control and Optimization
Link
https://www.tandfonline.com/doi/pdf/10.1080/02331934.2022.2060829
Reference39 articles.
1. A Quality Control Model with Learning Effects
2. Quality Improvement and Learning in Productive Systems
3. On the Solution of a Differential Game of Managing the Investments in an Advertising Campaign
4. Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
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