‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement-Reference-Cited by-同舟云学术

‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement

Published:2023-11-07 Issue: Volume: Page:1-30
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Brandão Amélia¹^ORCID,Ramos Áurea Silva²

Affiliation:

1. School of Economics and Management and Cef.up, University of Porto, Porto, Portugal

2. School of Economics and Management, University of Porto, Porto, Portugal

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2023.2275749

Reference133 articles.

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2. Impact of brand knowledge on brand equity of universities in Khyber Pakhtunkhwa;Alam W.;Abasyn University Journal of Social Sciences,2016

3. Development of a model to analyze HEI image: a case based on a private and a public university

4. The measurement of perceived value in higher education: a unidimensional approach

5. The influence of social media marketing and electronic word of mouth (E-WOM) on brand equity and its impact on purchasing decisions case studies on Briton English education;Amalia M.;Hasanuddin Journal of Applied Business and Entrepreneurship,2021

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