Managing perceptions of credibility and social attraction: expectations of university presidents on Twitter-Reference-Cited by-同舟云学术

Managing perceptions of credibility and social attraction: expectations of university presidents on Twitter

Published:2022-08-24 Issue: Volume: Page:1-19
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Edwards America L.¹^ORCID,Omilion-Hodges Leah M.²^ORCID

Affiliation:

1. Department of Communication, 4005 Social Sciences & Media Studies, University of California Santa Barbara, Santa Barbara, CA, USA

2. School of Communication, Western Michigan University, Kalamazoo, MI, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2089942

Reference83 articles.

1. American Council on Education. (2017). American College President Study 2017. https://www.aceacps.org/summary-profile/

2. American Council on Education. (2018). Duties & responsibilities. https://www.aceacps.org/duties-responsibilities-dashboard/

3. Argueta, B. (2018). UCF president will rush pond with students for annual ‘Spirit Splash’. http://web.archive.org/web/20200624222243/https://www.clickorlando.com/news/2018/11/09/ucf-president-will-rush-pond-with-students-for-annual-spirit-splash/

4. Filling the Leadership Pipeline: A Qualitative Study Examining Leadership Development Practices and Challenges Facing Community College Presidents in Illinois

5. Ault, B. J. (2017). Insight from the top: Experiences that best prepare presidents to lead institutions of higher education in the 21st century (Publication no. 10271009) [Unpublished doctoral dissertation] Oklahoma State University. ProQuest Dissertations Publishing.