Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents-Reference-Cited by-同舟云学术

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Social media branding strategies of universities and colleges in Canada: a mixed-method approach investigating post characteristics and contents

Published:2022-11-02 Issue: Volume: Page:1-21
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Mai To Anh¹,Mindzak Michael¹,Thongpapanl Narongsak²³^ORCID,Mindzak Justin⁴

Affiliation:

1. Faculty of Education, Brock University, St. Catharines, Canada

2. Goodman School of Business, Brock University, St. Catharines, Canada

3. Research Administration Center (RAC), Chiang Mai University, Chiang Mai, Thailand

4. School of Business, State University of New York at Fredonia, Fredonia, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2139790

Reference55 articles.

1. Leveraging the Corporate Brand

2. Triage or Tapestry? Teacher Unions’ Work in an Era of Systemic Reform

3. How Canadian universities use social media to brand themselves

4. Prospective Students' Perceptions of University Brands: An Empirical Study

5. Does branding impact student recruitment: a critical evaluation

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Effects of University’s Social Media Presence on Students’ Organizational Media Use and Loyalty;Journal of Nonprofit & Public Sector Marketing;2024-07-02

2. How Universities Communicate with the Public via Social Media: A Content Analysis;Communication Today;2024-04-24

3. Deciphering the Social Media Content to Identify Common Branding Themes of Bellwether Management Institutions of India;SSRN Electronic Journal;2024

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