Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review

Author:

Chin Daniel1ORCID,Van Der Laan Luke1ORCID,Surachartkumtonkun Jiraporn2ORCID

Affiliation:

1. School of Education, University of Southern Queensland, Queensland, Australia

2. Department of Marketing, Griffith University, Southport, Australia

Publisher

Informa UK Limited

Subject

Marketing,Education

Reference73 articles.

1. Export market orientation behavior of universities: the British scenario

2. Aslan, M. (2020). Why regional universities and communities need targeted help to ride out the coronavirus storm. Faculty of Arts, Social Sciences and Humanities - Papers, 127.

3. Marketing universities and targeting international students: a comparative analysis of social media data trails

4. Studying abroad: developing a model for the decision process of international students

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