Marketing and recruitment strategies used by regional Australian universities in Thailand: a scoping review
Author:
Affiliation:
1. School of Education, University of Southern Queensland, Queensland, Australia
2. Department of Marketing, Griffith University, Southport, Australia
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2022.2149664
Reference73 articles.
1. Export market orientation behavior of universities: the British scenario
2. Aslan, M. (2020). Why regional universities and communities need targeted help to ride out the coronavirus storm. Faculty of Arts, Social Sciences and Humanities - Papers, 127.
3. Marketing universities and targeting international students: a comparative analysis of social media data trails
4. Studying abroad: developing a model for the decision process of international students
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1. Thailand, the forgotten market for international student recruitment? A qualitative study into the strategies of regional Australian universities;Journal of International Education in Business;2024-02-26
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