A model for assessing the active presence of institutions on social media: application to universities worldwide-Reference-Cited by-同舟云学术

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A model for assessing the active presence of institutions on social media: application to universities worldwide

Published:2023-02-24 Issue: Volume: Page:1-21
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Capriotti Paul¹^ORCID,Oliveira Andrea²^ORCID,Carretón Carmen³^ORCID

Affiliation:

1. Department of Communication Studies, Universitat Rovira I Virgili, Tarragona, Spain

2. Department of Audiovisual Communication and Advertising, Universidad de Málaga, Málaga, Spain

3. Department of Communication and Social Psychology, Universidad de Alicante, Alicante, Spain

Funder

Spanish Ministry of Science and Innovation

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2023.2166188

Reference46 articles.

1. LinkedIn “Big Four”: Job Performance Validation in the ICT Sector

2. An integrated model for using social media applications in non-profit organizations

3. How Canadian universities use social media to brand themselves

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1. Estrategias de publicación de los CEO de empresas de América Latina en LinkedIn y su impacto en el engagement;Revista de Comunicación;2024-07-27

2. CEO social: análisis de la presencia y actividad en redes sociales de los directores ejecutivos de empresas;Palabra Clave;2024-05-24

3. How Universities Communicate with the Public via Social Media: A Content Analysis;Communication Today;2024-04-24

4. Motivos para seguir a los influencers de viajes en las redes sociales: un estudio con usuarios de Instagram;Revista Internacional de Relaciones Públicas;2023-12-29

5. Analysis of universities’ integrated communication strategies on Twitter-X;El Profesional de la información;2023-12-05

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