Insights into user engagement on social media. Case study of a higher education institution
Author:
Affiliation:
1. Department of Business and Economics, Abat Oliba CEU University, Barcelona, Spain
2. Department of Business and Economics, The Open University of Catalonia, Barcelona, Spain
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2019.1693475
Reference58 articles.
1. ¿Hacia la Ubersidad? Conflictos y contradicciones de la universidad digital
2. Brands
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