Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes-Reference-Cited by-同舟云学术

Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes

Published:2019-07-03 Issue:2 Volume:29 Page:251-267
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Lund Brady¹^ORCID

Affiliation:

1. Emporia State University, Emporia, KS, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2019.1641875

Reference55 articles.

1. The Use of Online Marketing and Social Media in Higher Education Institutions in Romania

2. How Canadian universities use social media to brand themselves

3. College Recruiting: Salesmanship or Guidance?

4. Recruiting Faculty and Students

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