Determinants for the commitment relationship maintenance between the alumni and the alma mater-Reference-Cited by-同舟云学术

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Determinants for the commitment relationship maintenance between the alumni and the alma mater

Published:2017-04-24 Issue:1 Volume:28 Page:128-152
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Pedro Ilda Maria¹,Pereira Luis Nobre²³⁴^ORCID,Carrasqueira Hélder Brito²³

Affiliation:

1. Alumni and Career Services, University of Algarve, Faro, Portugal

2. School of Management, Hospitality and Tourism, University of Algarve, Faro, Portugal

3. Research Centre for Spatial and Organizational Dynamics (CIEO), University of Algarve, Faro, Portugal

4. Centre for Health Studies & Research, University of Coimbra, Coimbra, Portugal

Funder

Foundation for Science and Technology

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2017.1314402

Reference72 articles.

1. The Impact of Marketing Actions on Relationship Quality in the Higher Education Sector in Jordan

2. Alumni Orientation: Development of the Construct

3. A Relationship Approach to Higher Education Institution Stakeholder Management

4. Conceptual Model of Student Satisfaction in Higher Education

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