Selling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction
Author:
Affiliation:
1. Department of Higher Education, University of Surrey, Guildford, UK
2. School of Education, Liverpool Hope University, Liverpool, UK
Funder
Quality Assurance Agency
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1894527
Reference60 articles.
1. THE MARKET FOR “LEMONS”: QUALITY UNCERTAINTY AND THE MARKET MECHANISM**The author would especially like to thank Thomas Rothenberg for invaluable comments and inspiration. In addition he is indebted to Roy Radner, Albert Fishlow, Bernard Saffran, William D. Nordhaus, Giorgio La Malfa, Charles C. Holt, John Letiche, and the referee for help and suggestions. He would also like to thank the Indian Statistical Institute and the Ford Foundation for financial support.
2. Asparouhov, T. & Muthén, B. Srmr in mplus. http://www.statmodel.com/download/SRMR2.pdf
3. On the pursuit and misuse of useless information.
4. International marketing of British education: research on the students’ perception and the UK market penetration
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