Bridging marketing and higher education: resource integration, co-creation and student learning
Author:
Affiliation:
1. School of Business and Economics, UiT, The Arctic University of Norway, Harstad, Norway
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2020.1728465
Reference66 articles.
1. Transformative Service Research
2. Academically Adrift
3. Students as Clients in a Professional/Client Relationship
4. Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing
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