From boots to books: consumer attitudes toward veterans support by higher education institutions-Reference-Cited by-同舟云学术

From boots to books: consumer attitudes toward veterans support by higher education institutions

Published:2020-05-12 Issue:1 Volume:31 Page:91-106
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Ward C. B.¹^ORCID,Srivastava R. V.¹,Roy D.¹,Matthews L. M.¹,Edmondson D. R.¹,Graeff T.¹

Affiliation:

1. Department of Marketing, Middle Tennessee State University, Murfreesboro, TN, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2020.1759752

Reference54 articles.

1. 2019 Military Friendly Colleges Methodology. (2019). Retrieved April 23, 2019, from https://militarybenefits.info/military-friendly-colleges/

2. Adams, J. A. (2000). The GI Bill and the changing place of US higher education after World War II.

3. Aiello, T. (2014). Military Invasion! Veterans as a part of your multicultural advertising mix? Huffington Post, Retrieved April 23, 2019, from https://www.huffingtonpost.com/tom-aiello/military-invasion-veteran_b_4404585.html

4. Benefits of corporate social responsibility

5. Altman, G. (2017, February 24). Study: Vets do better in college than comparable civilians. Retrieved April 23, 2019, from https://rebootcamp.militarytimes.com/education-transition/education/2017/02/24/study-vets-do-better-in-college-than-comparable-civilians/

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