From boots to books: consumer attitudes toward veterans support by higher education institutions

Author:

Ward C. B.1ORCID,Srivastava R. V.1,Roy D.1,Matthews L. M.1,Edmondson D. R.1,Graeff T.1

Affiliation:

1. Department of Marketing, Middle Tennessee State University, Murfreesboro, TN, USA

Publisher

Informa UK Limited

Subject

Marketing,Education

Reference54 articles.

1. 2019 Military Friendly Colleges Methodology. (2019). Retrieved April 23, 2019, from https://militarybenefits.info/military-friendly-colleges/

2. Adams, J. A. (2000). The GI Bill and the changing place of US higher education after World War II.

3. Aiello, T. (2014). Military Invasion! Veterans as a part of your multicultural advertising mix? Huffington Post, Retrieved April 23, 2019, from https://www.huffingtonpost.com/tom-aiello/military-invasion-veteran_b_4404585.html

4. Benefits of corporate social responsibility

5. Altman, G. (2017, February 24). Study: Vets do better in college than comparable civilians. Retrieved April 23, 2019, from https://rebootcamp.militarytimes.com/education-transition/education/2017/02/24/study-vets-do-better-in-college-than-comparable-civilians/

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Framing of Student Veterans in Higher Education Institutions’ Marketing Messages;The Journal of Continuing Higher Education;2022-09-23

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