Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust-Reference-Cited by-同舟云学术

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Corporate social responsibility and brand loyalty in private higher education: mediation assessment of brand reputation and trust

Published:2021-09-06 Issue: Volume: Page:1-22
ISSN:0884-1241
Container-title:Journal of Marketing for Higher Education
language:en
Short-container-title:Journal of Marketing for Higher Education

Author:

Rasoolimanesh S. Mostafa¹^ORCID,Tan Poh Ling²,Nejati Mehran³,Shafaei Azadeh³

Affiliation:

1. Centre for Research and Innovation in Tourism (CRiT), Faculty of Social Sciences & Leisure Management, Taylor’s University, Subang Jaya, Malaysia

2. Department of Advertising, Xiamen University Malaysia, Sepang, Malaysia

3. School of Business and Law, Edith Cowan University, Joondalup, Australia

Funder

Taylors Internal Research Grant Scheme - Emerging Research Funding Scheme

Publisher

Informa UK Limited

Subject

Marketing,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1973645

Reference120 articles.

1. Walking New Avenues in Management Research Methods and Theories: Bridging Micro and Macro Domains

2. What We Know and Don’t Know About Corporate Social Responsibility

3. Statistical Inference with PLSc Using Bootstrap Confidence Intervals

4. Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well‐being

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1. Corporate social responsibility and brand performance: Evidence from Ghana;Journal of International Management;2024-08

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3. An examination of corporate citizenship on customer loyalty in the banking industry: a PLS-SEM analysis;Social Responsibility Journal;2024-05-09

4. Influence of sustainability in the positioning of the university brand: Study in universities in Medellín-Colombia;Heliyon;2024-05

5. Determinants of university brand loyalty in an emerging higher education market;Journal of Applied Research in Higher Education;2024-02-06

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