Customer service quality, emotional brand attachment and customer citizenship behaviors: findings from an emerging higher education market
Author:
Affiliation:
1. Qatar University, Doha, Qatar
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
https://www.tandfonline.com/doi/pdf/10.1080/08841241.2021.1949659
Reference122 articles.
1. University quality and emotional attachment of undergraduate students in a private higher education in Malaysia
2. The development of HEdPERF: a new measuring instrument of service quality for the higher education sector
3. Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
4. Conceptual Model of Student Satisfaction in Higher Education
5. Can I Help You? Employee Prosocial Rule Breaking as a Response to Organizational Mistreatment of Customers
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