The intensity component of semantic differential scores for measuring attitude
Author:
Publisher
Informa UK Limited
Link
http://www.tandfonline.com/doi/pdf/10.1080/10570317209373756
Reference10 articles.
1. The Influence of Instruction Modification Upon Test-Retest Reliabilities of the Semantic Differential
2. McCroskey, James C. 1966. “Experimental Studies of the Effects of Ethos and Evidence in Persuasive Communication,”. Pennsylvania State. Diss.
3. Attitude intensity and the semantic differential.
4. Two components in bipolar scales: Direction and extremeness.
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3. Predicting response to semantic differential scales from verbal behavior;Southern Speech Communication Journal;1979-12
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
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